KFC Mobile App

March 15, 2021

At KFC I was responsible for the mobile app. This is one story from that work: how we rebuilt the checkout and what happened to conversion afterwards.

The menu the app shows is set up in the restaurant management panel, which I was responsible for as well.

Before

As a KFC app user, I don't want to spend a lot of time on checkout, choosing delivery/self-delivery times, etc. In the old version the payment method and the pickup time were chosen in separate sheets on top of the cart.

Old checkout screen

Old payment method selection

Old pickup time selection

What we changed

New checkout screen

  • We started to show the price with a discount separately and additionally display it on the button.
  • We moved the block with the promo code to the top so that it wouldn't distract from the payment.
  • We started recommending additional dishes to the order on the basis of those already added.
  • We show in which restaurant the order can be picked up and how far away the client is from it, in order to reduce the number of accidental orders at the wrong restaurant.
  • Removed a separate curtain for time selection and added vibration to the scroll.
  • We show the method of payment right away, so you don't have to ask again separately.

Result

We started rolling these changes out in June 2021. By October, conversion from app login to successful payment had grown from about 10% to 19%.

Conversion to payment by month, 2021

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